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White Ops, Trade Desk partner to tackle ad fraud

Anatoliy Babiy | Malwarebytes

White Ops and The Trade Desk have announced a new deal which aims to prevent malvertising and fraudulent ads from causing businesses losses in revenue.

On Thursday, the companies said the "landmark" agreement "completely changes how the advertising industry tackles fraud" by going back to the basics with human control at the end of each impression served.

Malvertising and fraudulent ads, which lead to click-fraud and data theft or may be utilized by bots to generate fraudulent revenue for cyberattackers, unfortunately, are a serious issue for marketers, companies, and the general public alike.

Businesses face revenue loss in the face of ad-click fraud, and reputations can take a hit when fake ads slip through ad network nets, such as in the case of the Daily Mail, in which millions of readers were exposed to the Angler exploit kit thanks to a malicious ad.

This type of criminal activity is popular as should an attacker have a malicious ad...(continued)

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