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Ads May Soon Stalk You on TV Like They Do on Your Facebook Feed - Slashdot

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95211461 story Posted by msmash on Tuesday November 14, 2017 @01:00PM from the up-next dept. Targeted ads that seem to follow us everywhere online may soon be doing the same on our TV. From a report: The Federal Communications Commission is poised to approve a new broadcast standard that will let broadcasters do something cable TV companies already do: harvest data about what you watch so advertisers can customize pitches. The prospect alarms privacy advocates, who say there are no rules setting boundaries for how broadcasters handle personal information. The FCC doesn't mention privacy in the 109-page proposed rule that is scheduled for a vote by commissioners Thursday. "If the new standard allows broadcasters to collect data in a way they haven't before, I think consumers should know about that," Jonathan Schwantes, senior policy counsel for Consumers Union, said in an interview. "What privacy protections will apply to that data, and what security protections?" For...(continued)
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