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As mobile holiday shopping grows, so does the threat of fake retail apps

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The Christmas season is always one of the busiest times of the year in terms of online shopping, and the methods to do so continue to evolve and expand.

According to Adobe Analytics' annual suite of online holiday retail predictions, 54% of visits to shopping sites will come from smartphones and tablets, surpassing desktop computers for the first time ever. This also translates to greater risks for mobile devices which may fall afoul of fake retail apps designed with malicious intent.

Scammers can leverage these apps to steal credit card numbers, user credentials, or other personal information through counterfeit retail transactions. This poses a significant threat to the enterprise with BYOD policies, as employees generally use one device to do many different things, including shopping online.

Sadly, this is not a new phenomena; last year the New York Times warned about fake apps purporting to be from retailers like Dollar Tree, Foot Locker, Dillard's and Nordstrom.

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