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Apple's Beats is on Tom Brady's side - CNET


Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.

He can't hear you. Beats/YouTube screenshot by Chris Matyszczyk/CNET

I fancy that many who aren't New England Patriots fans will be rooting against Tom Brady and his cohorts during Sunday's AFC championship game.

Somehow, the quarterback's slight smugness and aloofness -- and his infernal penchant for good fortune (disclosure: Los Angeles Chargers fan) -- move fans to root for his opponents.

Apple's Beats is not among those.

To coincide with the big game, it's just released a little homage to Brady's focus and Beats' role in it.

Brady sits. Brady wears his headphones. Brady shuts out your whining. He's Tom Brady, you're not.

"Doubt me. Distract me. Give me noise. Coz all I hear is, 'it's payback time,'" intones the dramatic voice-over.

It's not entirely clear what Brady needs to offer payback for. After all, his Patriots won the Super Bowl last year.

They're favored to do it again.


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