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Facebook pushes ahead with controversial facial recognition feature in Europe

Fb-facial

Just as Facebook faces a class action suit in California after gathering biometric data of users without explicit consent, it has reportedly started pushing European and Canadian users into giving its controversial facial recognition technology free reign to run rampant over their photos and videos.

Facebook uses facial recognition software to automatically match people in photos your friends upload with the other billions of images on Facebook’s servers in which you might appear.

Maybe that feels comfortable on a personal basis - perhaps you think it’s helpful if Facebook knows its Aunty Marge in that family photograph. But are you comfortable with a database containing billions of people’s faces, cross-linked with information about their likes and dislikes, their personal relationships and conversations?

It certainly puts a chill down my spine thinking how such information could be abused.

Users in the UK and other countries in the European Union were lucky enough to have...(continued)

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