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Converting Challenge to Opportunity: Security and Privacy as Advantage

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It’s human nature to prefer the easy path and be frustrated by challenges that get thrown in our way. In business, challenges usually mean we have to outlay capital to address them or see a dip in our corporate results. But we see time and again that challenges seen in another light present opportunity to those willing to have the foresight and appetite to embrace the opportunity.

For some forward-looking companies, the challenges posed by cybersecurity threats present an opportunity to differentiate and gain monetizable advantage—for the most forward-looking, I believe privacy will be the next big opportunity to differentiate.

Let’s take a look at how I come to this conclusion. First, both cybersecurity and privacy are categories of corporate risk, and they must be addressed to meet compliance requirements and minimize the possibility of brand damage. What may be an ‘aha’ moment for some is that corporate risk itself provides not only an opportunity to fail, but an...(continued)

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