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Business Email Templates: Tips to Create High-Performing Emails

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Are mass email newsletters used for promo campaigns only? Obviously, not. Mass emails are required both for B2C and B2B. But not all business emails drive good results. First of all, you should search for well-structured business HTML email tempates. Second of all, be sure to make your emails highly informative. Third of all, send them on time! And stick to the ground rules, mentioned above.

Before diving into the rules and ideas on how to make business emails performing, let’s define the main differences between promo and business emails.

As we know, the primary goal of promo newsletters is to sell goods, services, etc. But what about business emails?

Some think that only lawyers and CEOs need those messages. In fact, the area of their use is much wider. They are used for business correspondence, internal corporate notifications, employees’ education, including invitations to webinars and conferences, legal service and human resources sphere, and even for mass media!...(continued)

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