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How AI Can Help Content Marketing Drive Business


Artificial intelligence—or AI—may once have seemed like a pipe dream or an inspired piece of science fiction, but today it’s very much the here and now. Over time we will see it become more and more ubiquitous and powerful as it’s put to use to help content marketers drive more business.

Here’s a few ways in which we can expect to see AI pushing things forward in the near future.

Atomization of Existing Content: Smart Repurposing

This is something that’s already in motion with businesses like Alibaba using it with promising results. What you need to be aware of is that atomization of longer form content into multiple shorter forms doesn’t just keep things fresh. It also allows you to save money.

This second point is vital to the long term success of AI in the world of content marketing. With every dollar already allocated, there’s no better way to launch a disruptive new approach than by showing that it’s good at saving money.

Not only that, but because it removes the...(continued)

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