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Excerpt From ‘Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework’


Today, enterprise organizations are attempting to use managerial mechanisms from previous ages to direct software delivery in this one. IT and software delivery costs have been growing for decades, yet our organizations do not have adequate visibility or understanding of what is now one of the largest costs of doing business. Meanwhile, the tech giants and digital startups have already mastered the managerial frameworks necessary to succeed in the Age of Software. So have many of the technologists working within enterprises, and these technologists are pushing hard on their organizations to deploy the DevOps and Agile practices that they know are critical to transformation.

The problem is that the principles of modern software-delivery approaches are not translating to the business. For example, enterprises are still managing IT as a set of projects or a cost center, rather than taking the product-oriented mentality that defined the winners of the Age of Mass Production.


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