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How to Create a Buyer Persona for Your Online Business


Becoming a successful online business owner takes more than just selling products and services you think people will want.

Sure, you’ll generate some traffic, especially if you publish keyword optimized content, run PPC advertisements, and interact with people on social media.

But if you really want to pull ahead of the competition and begin to scale your business, you need to get to know your target audience on a deeper level.

Today we’re going to show you how to create buyer personas of your customers, so you can target them in ways that will nearly guarantee conversions and sales.

So, let’s get started.

What is a Buyer Persona?

A buyer persona, often referred to as a marketing persona, is a fictionalized version of your ideal customer.

Everything from demographics to interests and career history to family size should be included in a well-rounded buy persona.

By bringing to life representations of your ideal customers, you can better understand what attracts them to your...(continued)

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