Good news ! Hackbusters community is waiting for you !  https://discuss.hackbusters.com
KnowBe4 has been running the HackBusters site for a few years now, providing you with trending IT security news. We are expanding it and have launched a new exciting online community! The forum is divided into four main topics or categories: Social Engineering, Ransomware, Phishing and Security Awareness Training. You are invited to be one of the first to join us at: https://discuss.hackbusters.com.

How to Create a Buyer Persona for Your Online Business

Adolescent-bag-beautiful-919436-1024x734

Becoming a successful online business owner takes more than just selling products and services you think people will want.

Sure, you’ll generate some traffic, especially if you publish keyword optimized content, run PPC advertisements, and interact with people on social media.

But if you really want to pull ahead of the competition and begin to scale your business, you need to get to know your target audience on a deeper level.

Today we’re going to show you how to create buyer personas of your customers, so you can target them in ways that will nearly guarantee conversions and sales.

So, let’s get started.

What is a Buyer Persona?

A buyer persona, often referred to as a marketing persona, is a fictionalized version of your ideal customer.

Everything from demographics to interests and career history to family size should be included in a well-rounded buy persona.

By bringing to life representations of your ideal customers, you can better understand what attracts them to your...(continued)

View All Trending Stories