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10 Ways to Bring Your Business’s Marketing Out of the Stone Age

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The old strategies of digital marketing don’t work anymore. The average click-through rate for display and banner ads is 0.06 percent and even Facebook ads have started to disappoint—62 percent of small business owners believe them ineffective.

You need to try something new. Here are 10 ways you can use modern technology to bring your marketing out of the Stone Age.

1. Automation and Machine Learning

The world of digital marketing is daily improving with machine learning. Personalized ads, predictive experiences, audience retargeting, and KPI tracking are all examples of how machine learning is advancing marketing.

Automation, a subset of machine learning, is something that many marketers are already taking advantage of. In fact, if you’re not already leveraging automation sequences in your marketing strategy, you are way behind the curve. More than half of all companies (both B2B and B2C) are using marketing automation.

The most common use for automation is email. Email...(continued)

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