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Data Visualization: Three Steps Towards Success


Have you ever heard the adage, “you first eat with your eyes?” Beautiful food is more appetizing, which is why fancy restaurants spend so much time making their meals more visually appealing. Data is no different. Displaying it visually can do wonders for getting your point across. That’s what data visualization is all about.

Data Visualization Defined

Let’s start with a brief, informal definition. “Data visualization” means giving numbers a visual context and extends existing concepts such as business intelligence and analytics. Someone (wisely) decided that the interesting bits (outliers, trends, etc.) are better seen not as black and white numbers on a spreadsheet but as graphics made of colors, lines, and shapes.

Textual Data Explanation

The business analyst examined 22 data points, noting that most followed a relatively strong linear trend. The analyst also noted that 2 of the data points did not conform to the trend. These were flagged for further analysis.

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