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Why Performance Is the Best Way to Improve the User Experience


Have you given much thought to your web performance? What about testing? Taking the time to regularly monitor and improve your website performance is the best way to create a user experience that’s positive and memorable. We all know the struggle and frustration of a website that doesn’t load quickly or properly, so why would you wish the same on your users?

When first optimizing a website, it’s easy to dwell on visual things like navigation, photos, and design. While these things are undoubtedly important, they’re not nearly as important as the overall website performance.

For example, 47 percent of all consumers expect a website to load in 2 seconds or less. That means your website performance should be a top priority. In this article, will dig deeper to uncover the reasons why your website performance is the key to improving the user experience as well as key tips for doing just that.

The Negative Effects of Poor Website Performance

To make it clearer why web...(continued)

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