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A Complete Introduction to CRM: How Big Is the CRM Market?


With the rising complexities of the modern-day business environment, it has become difficult for companies to focus on retaining their existing customers while continuing to look for newer ones. When the scale of operations of business expands beyond a certain level, it is no longer possible to manage everything manually. This is where the importance of a useful Customer Relationship Management software comes to the fore.

What is Customer Relationship Management software and what does it do?

Customer Relationship Management software, better known as CRM software, is a software used by businesses to manage their interactions with existing as well as prospective clients. The major objective of CRM software is to serve the customers in a better manner while managing the sales pipeline. With the evolving business needs, CRM software has also evolved and can now perform various crucial organizational functions.

With the rising popularity of cloud-based software and mobile...(continued)

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