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Reputation management in the age of cyberattacks against businesses

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Avid readers of the Malwarebytes Labs blog would know that we strive to prepare businesses of all sizes for the inevitability of cyberattacks. From effectively training employees about basic cybersecurity hygiene to guiding organizations in formulating an incident response (IR) program, a cybersecurity policy, and introducing an intentional culture of security, we aim to promote proactive prevention.

However, there are times when organizations need to be reactive. And one of these is business reputation management (BRM), a buzzword that refers to the practice of ensuring that organizations are always putting their best foot forward, online and offline, by constant monitoring and dealing with information and communications that shape public perception. This is a process that executives must not miss out on, especially when the company has found itself in the center of a media storm after disclosing a cybersecurity incident that has potentially affected millions of their...(continued)

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