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Over 80 Percent of Spear Phishing Attacks Involve Brand Impersonation, Security Firm Says - Gizmodo

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As phishing attacks become increasingly commonplace, it’s important to know what to look out for. But not all phishing attacks are the same, and some are far more sophisticated than others. Cybersecurity experts say spear phishing, in particular, is on the rise.

Traditional phishing scams are often numbers games, but spear phishing involves targeting specific individuals or groups. According to a March report on the practice from cybersecurity firm Barracuda Networks, these types of attacks are frequently researched in advance and intended to capture data like login credentials or other sensitive information. Analyzing 360,000 emails that involved spear phishing over a three-month period, the company’s researchers found that 83 percent of these attacks involve brand impersonation of companies users know and trust.

Brand impersonation attacks are especially crafty phishing schemes, according to the report. Emails might look like something you’d receive from a trusted...(continued)

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