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Pregnancy club fined £400,000 for illegally sharing data of over 14 million people

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Pregnancy club Bounty UK Limited has been fined 400,000 for illegally sharing and selling information belonging to 14 million individuals without their explicit consent.

The fine was imposed by the UK's data protection watchdog, the Information Commissioner's Office (ICO).

Personal data relating to pregnancy, new mothers, mothers-to-be, and the birth dates & sex of children were shared.

The ICO said the data was collected from those who were "potentially vulnerable."

Information was collected through membership registration in both the club's website and mobile application, as well as by the hospital bedsides of new mothers through merchandise claiming cards, free samples, and vouchers.

CNET:Data breaches can sucker-punch you. Prepare to fight back

The ICO launched an investigation into Bounty and found that the company was not just gathering data for the purposes of the club. Bounty was, in fact, also operating as a data broker service which supplied this information...(continued)

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