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Contributors To Prominent Publications Have Taken Payments in Exchange For Positive Coverage - Slashdot

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95727985 story Posted by msmash on Tuesday December 05, 2017 @11:50AM from the what-to-watch dept. Jon Christian, reporting for The Outline: Interviews with more than two dozen marketers, journalists, and others familiar with similar pay-for-play offers revealed a dubious corner of online publishing in which publicists blur traditional lines between advertising and public relations, quietly pay off journalists to promote their clients in articles that make no mention of the financial arrangement. People involved with the payoffs are extremely reluctant to discuss them, but four contributing writers to prominent publications including Mashable, Business Insider, and Entrepreneur told me they have personally accepted payments in exchange for weaving promotional references to brands into their work on those sites. Two of the writers acknowledged they have taken part in the scheme for years, on behalf of many brands. One of them, a contributor to Fast Company and other...(continued)
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