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Amazon Prime finally hits Singapore - CNET

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Ben Fox Rubin/CNET

Fresh from its earlier Prime Now launch in Singapore, Amazon now wants its customers in the island country to hop on its Prime service at S$8.99 a month ($6.70).

The Prime launch, a first in Southeast Asia, will see Amazon expanding its reach in the region even as Chinese rival Alibaba already sells merchandise from its online Taobao stores through a regional e-commerce subsidiary, Lazada. It also follows the US company's belated arrival in Australia yesterday.

Prime, a membership service that gives users complimentary two-day shipping and access to discounts and deals, is already live in Japan, China and India. Southeast Asia, a market expected to have a middle-income class of 400 million in 2020, remains a hugely lucrative market.

Compared to the US' Prime, though, Singapore's version is lacking. While subscribers will get access to same day deliveries via Prime Now, it will only apply to some 5 million items from the international selection, compared...(continued)

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