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Report: 71% of consumers fear AI will infringe on their privacy

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Nearly three-fourths of people say they don't want companies to use artificial intelligence (AI) if it means infringing on their privacy, new Genpact research found.

The survey of over 5,000 people from the US, UK, and Australia found that only 6% of respondents say they are very comfortable with personal data being used to customize the user experience. Nearly two-thirds—63%—are concerned AI will make choices that impact them without their knowledge.

For protection, 59% think their government should do more to protect consumers' personal data from AI machines.

SEE: Security awareness and training policy (Tech Pro Research)

Younger generations are more likely to see value of AI compared to those over 55, the study found. When asked about the advantages of AI, 55% of those over age 55 said it didn't apply to them because AI doesn't personally benefit them.

For the younger respondents, key benefits of AI include less human error, saving time, and increased productivity.

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