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Apple claims it can collect your data without violating your privacy; here's how

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Apple has developed algorithms that allow it to collect sensitive user data while still protecting the privacy of customers, according to a new post on the tech giant's Machine Learning Journal.

Understanding how customers use Apple devices can help improve the user experience, the post noted—however, accessing data that would provide such insights, such as what websites users visit, may compromise their privacy.

To gain the information without revealing who users are, Apple developed a system architecture that uses local differential privacy, released with iOS10. "It is rooted in the idea that carefully calibrated noise can mask a user's data," according to the post. "When many people submit data, the noise that has been added averages out and meaningful information emerges."

SEE: Intrusion detection policy (Tech Pro Research)

With local differential privacy, user data is randomized before being sent from a device, so servers never see or receive raw data.

This system is...(continued)

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