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Man turns shed into top rated restaurant on TripAdvisor


Here’s an astonishing story that’s also fun to read.

It’s written by a UK journalist and serial hoaxer/bounds checker called Oobah Butler.

Butler has visited Harrods both as a punk (no problems) and as a cybergoth (refused entry) to test the famous department store’s dress code, so he’s no stranger to taking on unlikely challenges just to see what happens.

By Butler’s own admission, he used to make ends meet by writing bogus restaurant reviews on TripAdvisor; he kept tabs on the quality of his work (or, as he puts it, “became obsessed with monitoring the ratings of [the businesses that hired me]”), and realised that these fake reviews were effective and really did boost rankings.

So much for fake reviews to promote real restaurants: Butler decided to try something more audacious, namely a completely fake restaurant.

Or, as he more wittily puts it, “[w]ith the help of fake reviews, mystique and nonsense, I was going to do it: turn my shed into London’s top-rated restaurant on...(continued)

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