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YouTube yanks videos showing dangerous 'Tide Pod challenge' - CNET

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Teens are eating Tide Pods on purpose and filming themselves doing it. Procter & Gamble

YouTube is taking steps to shut down a viral video trend in which people post recordings of themselves purposely ingesting laundry detergent.

The so-called Tide Pod challenge, which involves people eating the brightly colored laundry detergent packs known as pods, reportedly began last year as a joke on the internet. But like viral video predecessors the "cinnamon challenge" and the "bath-salt challenge," this fad represents a dangerous health threat, officials warn.

"YouTube's Community Guidelines prohibit content that's intended to encourage dangerous activities that have an inherent risk of physical harm," the video site said in a statement. "We work to quickly remove flagged videos that violate our policies."

The videos are removed from YouTube after being flagged by users, and the hosting channel receives a strike that could result in the channel being closed, YouTube said....(continued)

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