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Cambridge Analytica’s grab of 50 million Facebook users’ data

Cambridge-analytica

Facebook appears to be getting tougher on people who break its rules.

Hot on the heels of banning the Britain First group from its network, Facebook has announced it has suspended political data analytics firm Cambridge Analytica, and its parent company Strategic Communication Laboratories (SCL).

But the reason for the organisations being blocked from Facebook are very different. Britain First is accused of spreading vile hateful messages about Muslims, but Cambridge Analytica is accused of acquiring the data of more than 50 million Facebook users via an illegitimate route.

Cambridge Analytica is the shady data analytics firm that specialises in “psychographic” profiling. In short, they scoop up data online and use it to create personality profiles for voters.

That knowledge could be extremely useful, as individuals can then be targeted with content targeted to appeal to them, and perhaps influence their behaviour. Maybe even change their likelihood to vote in a particular...(continued)

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