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Gaming Companies Remove Analytics App After Massive User Outcry


Several gaming companies have announced plans to remove support for an analytics app they have bundled with their games.

The decision to remove the app came after several Reddit and Steam users noticed that many game publishers have recently embedded a controversial analytics SDK (software development kit) part of recent updates to their games.

Games rally against RedShell usage

The program bundled with all these games, and at the heart of all the recent controversy is RedShell, an analytics package provided by Innervate, Inc., to game publishers.

Game makers are supposed to embed this SDK within their games and run social marketing programs with specific affiliate IDs. If a new user buys and installs a game via one of these campaigns, the RedShell SDK embedded in the game pings back the publishers about the source of the new install.

But in several recent online discussions, users are complaining that besides logging the source of a new game install, the app also creates...(continued)

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