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The Road to Black Friday: Stats and Security Tips

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With Thanksgiving weekend just a few sleeps away, one can’t help but feel the air charged with a little excitement—perhaps, even a little danger.

News outlets, marketers, and retail owners are looking forward to not just the huge deluge of people to brick-and-mortar stores and online shops, but they also anticipate buyer spending to increase yet again this year.

Although it’s a challenge for small businesses and local retailers across to compete with brands like Macy’s, Target, or Walmart, Small Business Saturday, the day after Black Friday, has given small business owners the opportunity to be seen by and capitalize on increased sale potential, and more importantly, to be recognized for their contribution to the community.

It was noted that 80 million consumers have showed up to support their local businesses since 2010.

We have put together some more numbers and notable tidbits below to refresh ourselves with the evolving market behavior in Thanksgiving weekend through the...(continued)

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