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The Ad Blocking Wars


The ISBuzz Post: This Post The Ad Blocking Wars appeared first on Information Security Buzz.

More and more people find online adverts to be annoying, invasive, dangerous, insulting and/or distracting and have decided to install an ad blocker. In fact, the number of people using ad blockers is skyrocketing. According to PageFair’s 2015 Ad Blocking Report, there are now198 millionactive ad blocker users around the world, with a growth rate of 41% in the last 12 months. Publishers and marketers are visibly feeling the pain and fighting back against ad blockers. A recent high profile example of this conflict was Yahoo Mail’s reported attempt to prevent ad blocker users from accessing their email.

Advertising technology, known commonly as ad tech, encompasses the technology, software and services used for delivering, controlling and targeting online adverts. The key to the conflict between ad tech and ad blockers is the Document Object Model, or DOM. Whenever you view a web...(continued)

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